Concept Store / April 2018


Project  ANOTHER Contemporary Store
Client  Founders: Izzat Traboulsi & Omar Traboulsi
Architect Rabih Geha Architects
Contractor Intramuro
Type Concept Store
Location Zero4, Antelias, Lebanon
Area 900 sqm
Year April 2018
Illustration Credit  Rabih Geha Architects
Photo Credit  Pulse Production

The idea behind Another is to do a new contemporary concept and make retail exciting again. The store is structured as a living magazine where the visitor is constantly making editorial choices in fashion, music, lifestyle, eatery, fitness and health. The team behind Another wants to create a contemporary community and offer them avant-garde products, within one connected space. They offer a gift bar, fashion, athleisure, boutique gym and Pilates studio by Posto Nove, coffee bar by the Daily Roast, restaurant café, and hair concept by Georges Mendeleck.

The space is unique in the world as for the first time it is combining all these elements into one open space under one entity.

Level 0 Floor plan

Level 1 Floor plan

Level 2 Floor plan

Vertical Connections

Visual of Sportswear Display at Level 2

Left: Visual of Hairstylist Area
Right: Visual of the Shoes and Accessories Display Wall and the Vertical Circulation connecting the levels together.

Left: Visual of Retail Space with a floating Pilates Glass box.
Right: Visual of Terrace.